Quiksilver rounds up the latest batch of team surfers for this promotional video. Presumably following the formula of Young Guns 1 and YG2 (haven’t seen them, so I couldn’t tell you) Quik packs the young reps off to locations like G-Land, West Oz and Whale Beach to show off the latest moves in waves ranging from junky beachbreak to rifling reef passes.
YG3: Quiksilver's 2007 catalog
The video features surfers Dane Reynolds, Clay Marzo, Jeremy Flores, Julian Wilson, Garret Parkes and Mr. Quik, longstanding team rider Kelly Slater. The surfing is impressive, but gets a bit boring after a few minutes. It’s hard to tell one surfer from another let alone whether they riding in Florida or Fiji.
But that’s not the point of this type of video: the goal is to move product.
If you’re a huge fan of Marzo, Reynolds, Slater et al, this video provides good opportunity to study their moves. Or, if you work in the sports apparel industry, this video is a great example of state-of-the-art marketing. For the rest of us, however, YG3 is just another catalog to toss in the recycling bin.
